Xpress Glass
Nintendo Switch windshield offer
Promotional campaign for Xpress Glass: replace your windshield and walk away with a Nintendo Switch Lite — POV gaming concept without naming the franchise, built for Reels.
- Services
- Art direction, Storytelling, Generative AI, Instagram Reels
- Tools
- Higgsfield
- Year
- 2025
Context
Xpress Glass is a windshield replacement service built around convenience and fast turnaround. To generate leads, the brand built a promotional mechanic: offer a Nintendo Switch Lite to every customer who agrees to a windshield replacement. The creative challenge was making this offer feel memorable in a category usually perceived as purely utilitarian, without falling back on discount-style communication.
Approach
The creative direction builds on a gaming detour: a POV shot from inside a kart, cracked windshield centred in frame, surrounded by a night-race circuit aesthetic. Without ever naming the Nintendo franchise, the image immediately evokes kart racing culture for any gaming-literate audience. The on-screen text plays on self-deprecating humour: « ÇA ARRIVE MÊME AUX MEILLEURS PILOTES » — it happens to the best drivers too — normalises the situation before revealing the commercial offer. The shift from gaming register to automotive service reads naturally without any tonal break. AI generation via Higgsfield made it possible to control the photorealistic night aesthetic and kart POV depth of field without shooting a real scene.
Outcome
The visual builds an unexpected bridge between gaming culture and an everyday service, making the promotional offer instantly memorable. The 9:16 full-screen mobile format ensures strong presence in Instagram and TikTok feeds. Xpress Glass now has a distinctive social asset that stands well clear of the usual automotive category codes.
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