2026 collection — 5 fragrance gels

Context

Maison Tahara unveils its 2026 collection: five new alcohol-free fragrance gels crafted in Grasse, organised around a mostly gourmand signature — White Musk, Pistachio, Coconut, Vanilla and Cotton Candy. The brief: a launch reel that surfaces the line's coherence instead of repeating the per-fragrance signature format, and that pins to the top of the profile through the drop window.

Approach

The spot chains five studio tableaux on a cream marble surface, one per bottle, each set evoking its dominant note: pink cotton candy in the background for the eponymous reference, jasmine flowers and raw cotton balls for White Musk, pistachio-green accents and a green shell for Pistachio, coconut milk and plant fibres for Coconut, a vanilla pod and white flowers for Vanilla. Warm light reveals the bottles' transparency and the materials of the set. Transitions between tableaux stay contemplative, no harsh cuts. The outro returns to the « maison tahara » signature in thin black type on pale blue, consistent across the brand's grid.

Outcome

The reel was designed as a profile-opening piece for the drop window and stays featured on the portfolio. 21-second vertical format, readable without sound, built for Instagram, TikTok and as a bumper on the maisontahara.com product pages. No numerical claim (volumes, prices, sales projections) is inserted — the goal is to present the collection as a coherent gourmand world.