Legal notice

Conditions and editorial rights

The following conditions apply to any business relationship engaged with The Dark Agency. They complement, without replacing, the service contract concluded with each client.

Right to refuse a project

The Dark Agency reserves the right, at its sole and entire discretion, to refuse or interrupt any project that does not match its ethics, values or professional commitments, without being required to justify its decision. No reproach, dispute, legal action or claim for compensation may be raised on this ground.

The following are notably considered contrary to our ethics, without this list being exhaustive or limiting:

• promotion of weapons, ammunition or defence equipment;
• promotion of drugs, hard alcohol with incentive intent, or tobacco products;
• promotion of gambling, sports betting or any form of games of chance;
• pornographic, sexually explicit or sexually suggestive content involving adults outside a lawful editorial framework;
• content involving minors outside a benevolent family setting and without parental authorization;
• deepfakes or synthetic content with political, electoral, defamatory or misleading purposes;
• projects contrary to fundamental human rights, individual freedoms or democratic principles;
• any content aimed at deceiving, manipulating, harassing, denigrating or harming a person, group or institution.

Editorial rights over faces and human likenesses

In the context of video, photographic and AI-assisted productions, The Dark Agency reserves three distinct and cumulative editorial rights, exercisable at its sole discretion:

1. Discretionary blurring — the agency may blur, mask or remove from frame any face or identifying feature it deems necessary to protect (non-consenting bystanders, background subjects, identifiable minors, artistic or narrative choice), even in the absence of an explicit request from the subject concerned.
2. Refusal to generate without consent — the agency refuses to generate, by AI or any other means, the face or recognizable likeness of a real person without their prior written consent. This applies in particular to public figures, political figures, established personal brands and any identifiable person, including in a parodic or satirical context.
3. Discretionary refusal — the agency reserves the right to refuse, at its sole discretion, any generation, modification or distribution of a face it deems problematic on ethical, legal, deontological or reputational grounds, without being required to justify its decision.

The client acknowledges having taken note of these editorial rights prior to any order and accepts that they apply to them without consideration or compensation.