Dima
Supporters stadium reel
Second instalment of the Dima Food series: from the pitch to a packed orange-clad stand, a product podium and the darija sign-off « L'khayr mawjoud ».
- Services
- Generative AI, Instagram Reels, Art direction, Motion design, Storytelling
- Tools
- CapCut, Higgsfield, VEO, Seedance
- Year
- 2026
- Duration
- 20s
Context
Following the first product reel (the half-time burger), Dima Food wanted a second instalment that pushes the club / stadium metaphor even further. The brief: make the brand live like a team, not like a chain. The goal is to deepen the fan community that recognises itself in the football codes.
Approach
The spot opens on a football and a pair of cleats on grass, low-angle sunset backlight. Quick cut to a packed stand: an orange-clad crowd, raised « Dima Food Tangier » scarves, flags and jerseys. Centre stage, a podium displays a bucket of fried chicken flanked by two microphones and « Dima Food / Club de Food » crests — like a player's press conference, except the « player » is the product. The outro reveals the crowned-lion logo on fire over a night stadium, with the darija sign-off « L'KHAYR MAWJOUD » (« goodness is here »).
Outcome
The video was timed to 20 seconds for Instagram reels and TikTok. It completes the series' first chapter and feeds the official account through the local match-week engagement window. The darija sign-off anchors the piece in Moroccan culture without resorting to a translated subtitle — a deliberate editorial choice.
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