Craft since 1998

Context

Milly Pizza is a pizzeria founded in 1998 with two locations: Harbonnières (Somme, 80131) and Milly-sur-Thérain (Oise, 60112). The client wanted a signature spot that celebrates the brand's longevity and the artisan dimension of the craft, without slipping into a too-frontal advertising tone.

Approach

The spot opens on a gesture: a hand sifts flour through a metal sieve over a dark wooden worktop, with a pizzeria background of bokeh fairy lights. Blue subtitle « THIS IS ». Cut to the central shot — a macro of a fresh-out-of-the-oven pizza, tomatoes, melted mozzarella and fresh basil, with the hexagonal blue-and-red « Milly PIZZA DEPUIS 1998 » logo overlaid. Complementary subtitle « REFINEMENT ». The outro reveals the « Milly » signature treated with flame and lava effects on a starry black field, with the baseline « SINCE 1998 / CRAFT AT YOUR SERVICE ». The grade carries the logo's blues and reds through the shadows and highlights.

Outcome

The piece serves as a signature asset for the Instagram (pizza.milly) and Facebook accounts. 32-second vertical, readable without sound thanks to the subtitles, built to run as an organic reel and as a bumper on in-restaurant screens. No numerical claim (pizzas served, accumulated years) is asserted in the video beyond the 1998 founding year, which is factual.