Gommatech Auto
Tyre workshop FR / DE
Signature spot for Gommatech Auto, a tyre workshop with locations in France and Germany: studio capture of the technical process with a bilingual « Ihr Reifen. Unser… » sign-off.
- Services
- Generative AI, Instagram Reels, Social media strategy, Color grading
- Tools
- CapCut, Higgsfield
- Year
- 2025
- Duration
- 32s
Context
Gommatech Auto is a workshop that sells, services and changes tyres, runs wheel alignment and fitting across France and Germany. The client wanted an identity spot that speaks to both B2C drivers and B2B fleet customers, with a native bilingual FR / DE read.
Approach
The reel opens on a transparency composition: a soft overlay of a client in an orange checked shirt over a tyre rack, industrial atmosphere, warm light. Cut to a close studio shot: a technician in a navy-blue overall with orange piping (« Gommatech Auto » logo embroidered on the chest), grey gloves, inspecting tyres lined up on a red display unit, tablet in hand. The grade leans on deep blues for the overall and saturated reds on the rack and the logo to bring out the brand's industrial codes. The outro reveals the red embossed « GA » logo on white with the bilingual sign-off « GOMMATECH AUTO / IHR REIFEN. UNSER… » (« Your tyres. Our… ») that anchors the French-German positioning.
Outcome
The piece serves as a generic asset for B2C and B2B campaigns on social media and point-of-sale screens. No price, no delivery-time promise inside the video: those elements are derived later in local-address bumpers. 32-second runtime for Instagram and TikTok deployment.
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