Dubai Location
Supercar concierge premium
Signature spot for Dubai Location: a supercar rental service with direct airport hand-off — Rolls Royce, Lamborghini and Porsche booked from your couch.
- Services
- Generative AI, Color grading, Cinematic editing, TikTok Ads
- Tools
- CapCut, Higgsfield, ElevenLabs
- Year
- 2025
- Duration
- 49s
Context
Dubai Location is a Dubai-based multi-service group covering luxury car rental, desert and yacht excursions, attractions and animal sanctuaries. The client wanted an anchor spot that introduces the supercar service as a first-visit hook while making clear the brand covers the whole experience.
Approach
The reel opens on a macro shot of a Rolls Royce steering wheel — chromed instruments, stitched leather — with a bilingual overlay « LE CUIR / LES REFLETS » and « LEATHER REFLECTIONS ». Cut to a covered airport / showroom car park: an orange Lamborghini, a white Porsche and a white Mercedes parked in a row. An agent in a black puffer jacket takes the keys. Overlay « DEPUIS TON CANAPÉ / FROM YOUR COUCH ». The outro reveals the Dubai Location logo in gold on black, with a stylised Burj Khalifa icon. The grade leans on warm golds and deep blacks to signal the premium positioning.
Outcome
The reel opens the Dubai Location grid as a featured item on The Dark Agency portfolio. It sits inside a four-spot series covering the group's other activities (Musandam cruise, showroom supercar fleet, animal sanctuary). 49-second vertical for Instagram and TikTok, bilingual read FR / EN to address residents and tourists alike.
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