Match-pause burger reel

Context

Dima Food is a Tangier (Morocco) fast-food brand whose visual identity is entirely structured around football codes — orange and black, a crowned-lion crest, scarves and jerseys. The client wanted a product reel that celebrates this identity rather than hiding it behind a generic packshot.

Approach

The spot opens in a living room staged as a « club room »: a TV showing a live match, Dima Food scarves on the wall, a ball on the floor, an orange #10 jersey hanging. A central overlay « PAUSE || » switches the moment from the match to the meal. Cut to a studio shot: a cook in a black shirt and black gloves (clean close-up hands) presents a generous burger — brioche bun, lettuce, tomato, red onion, bacon, melted cheese, beef patty. The outro loops back to the living room in a wide shot to close the metaphor. The grade leans on the club's warm orange and a dark wood background.

Outcome

The reel was cut for the official Instagram and TikTok accounts (dimafoodtanger). It opens the « volume 2 » series that runs the same visual grammar across other menu items. The piece speaks to local football supporters and to the brand's fan community without leaning on invented stats: all the work lives in the staging and in the consistency of the codes.