Dima
Le Marrakchi signature burger
Event spot for Dima Food's Le Marrakchi burger: an epic staging with a giant stadium, the logo projected onto the pitch and fireworks — the football DNA pushed to its peak.
- Services
- Generative AI, Art direction, Motion design, Instagram Reels, Storytelling
- Tools
- CapCut, Higgsfield, VEO, Seedance
- Year
- 2026
- Duration
- 25s
Context
Dima Food wanted to spotlight its signature burger « Le Marrakchi » with a spot that pushes the football identity all the way. The brief came in a single line: « make Le Marrakchi a trophy, not a sandwich ». The goal is to give this reference an iconic status on the menu.
Approach
The spot opens on a wide shot treated like a cup-final poster: a giant stadium seen from above at sunset, the crowned-lion Dima Food logo projected centre-pitch, fireworks bursting from the corners, lion sculptures guarding the entrance. Cut to the product: Le Marrakchi sits on a pedestal with a mini Dima Food flag planted in it, an orange scarf in the background, a trophy beside it and falling confetti. The outro brings back the crowned-lion logo on fire over a night-lit stadium, with the darija sign-off « L'KHAYR MAWJOUD ». The French legal mention « Pour votre santé, mangez équilibré » is baked in to allow Morocco / France cross-distribution.
Outcome
The video closes the three-spot Dima Food run (pause burger, supporters stand, Marrakchi signature) by ratcheting up the intensity. It runs 25 seconds for Instagram and TikTok deployment, and can be reused as a bumper on in-store screens.
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