Operation Pontoise (95)

Context

Chicken Drive opens its first restaurant in the northern Paris region — Pontoise (Val-d'Oise, the 95). Rather than a classic opening spot (packshot + address), the brand chose an offbeat narrative concept — military / operational — that leans on the brand's name (« Drive » → « drop ») to turn a restaurant opening into a parachuted delivery.

Approach

The spot opens on a commando radio scene: an operator announces « we're cleared to send », the field agent replies « copy, 9/5 ». The « 9/5 » carries a double meaning — the Val-d'Oise postal code and a radio readability standard (Q-code). Cut to the Chicken Drive rider mascot — same full black moto helmet as the signature trailer, same red / black leather jacket — who jumps from a plane, opens the parachute mid-freefall and lands on Pontoise / the 95. The operational aesthetic subverts standard fast-food codes to anchor the brand in a drop narrative consistent with its DNA.

Outcome

The piece runs through the Pontoise opening week on Instagram, TikTok and as a pinned story on the official account. 33-second vertical format, readable with or without sound. No client number is asserted in the video — the spot's role is to mark the brand's arrival in the 95 with a strong narrative universe, not to push a specific menu item. It extends the rider mascot introduced in the signature trailer and feeds the cross-spot storytelling of the 2026 season.