Chicken Drive
Mobile app launch
CRM spot for the Chicken Drive mobile app launch: the rider mascot carries the « no calls, no queue, no wasted time » promise alongside a download QR code.
- Services
- Generative AI, Instagram Reels, Art direction, Motion design, Color grading
- Tools
- CapCut, Higgsfield, VEO
- Year
- 2025
- Duration
- 17s
Context
Chicken Drive is launching its order-ahead mobile app, branded « APPétissant », designed to bypass the phone call and the in-store queue. The brief: ship a short spot (17 seconds), speak directly to existing customers, and bake in a clear download mechanic.
Approach
The video opens on the rider mascot — the one from the signature trailer — with an overlay « we fixed the problem », setting the stakes in ten words. Next shot: the mascot holds out a generous burger, with fast-reading overlays « no calls / no queue / no wasted time ». Product outro: an iPhone running the app, a downloadable QR code, and a chicken bucket reading « your fresh chicken is in the bag ». Typography stays inside the brand's reds and blacks, motion is paced but never crowded.
Outcome
The spot slots into the app's pre-launch and post-launch campaign, paired with in-store bumpers. The QR code lingers long enough on screen to be scanned from a second device — a hard requirement for a mobile reel. No KPI is claimed on this page — download performance is tracked client-side.
Want a project like this one?
We capture, edit and publish every week for brands that want to shine on social media.
